Fjällräven Pattern Design

PATTERN DESIGN • MERCHANDISE DESIGN

A series of nature-inspired patterns for Fjällräven’s products.
Fjällräven is a Swedish outdoor brand known for its functional and durable outdoor equipment and clothing as well as its passion for nature. This project positions some of their products to be used not only for outdoor activities but for everyday life as well. This series of patterns is intended to be marketed toward adolescents to inspire outdoor adventure.